Be sure that you consider the budget. You need to understand that marketing is typically an investment. There are some businesses that can dedicate a big budget, and there are some that would scale, for instance, the smaller businesses. You need a company that offers you the best-customized marketing needs in accordance with your needs, this is very important for you and can help you be able to make the best decision accordingly. Is the company ready to deliver on the vision of your goals? A professional marketing team will be committed to helping you realize your dreams; it will have a passionate team that will help you in retaining your clients as well as bringing more.